The best time to capture the attention of your target customer is right at the start – when they look at your product labels, your marketing material, your website, or your office door. You’ve got to make the right first impression, and make it fast.

People make instant judgements, they say it only takes 1/10th of a second to form a first impression about a person and your marketing materials are no different. It takes about 50 milliseconds for your website users to form an opinion and that determines whether they will stay or leave.

Research shows that this crucial first impression depends on many factors such as structure, colours, spacing, amount of text, symmetry, fonts and more. That’s where we come in – whether it’s graphic or web design, we can develop a concept for you. However, we understand there may be strict guidelines to adhere to and we are equally happy to create designs that meet your needs.

There are many elements to take in to consideration when determining how to generate positive judgement in just a few milliseconds, here’s a few pointers to get you started:

  • Good design
    Effectively use branding, colours, fonts and graphics
  • Create a coherent message
    Follow your brand and style standards including use of logos, typeface, colour, photos and graphics.
  • Be consistent
    Sometimes it’s O.K. to break the rules – just make sure you do so in a consistent manner
  • Understand your users
  • Know who you are targeting

As the saying goes: you never get a second chance to make a first impression, make sure yours is the right one – get in touch with us today.

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Iain Livingstone

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